This privacy policy governs your use of the mobile game application MatchUp Puzzle (the "Application" or "App").
MatchUp Puzzle is designed as an ad-supported casual memory puzzle game. The game is free to play and is provided for use as is. We value player privacy, adhere to privacy-by-design principles, and do not collect any personal data (such as names, emails, addresses, contacts, or phone numbers).
Summary: No account is required. Game progress (scores, stars, preferences) is stored locally on your device. We use certified third-party advertising services (Google AdMob) that collect non-personal device information to display compliant, family-safe advertisements.
1. Data Stored Locally on Your Device
The Application saves game progress data directly on your device storage:
Game Progress & High Scores: Levels unlocked, star ratings, and memory scores.
User Settings: Audio preferences (music, sound effects) and vibration settings.
This data stays completely on your phone or tablet and is never uploaded to any proprietary developer server.
2. Information Collected Automatically by Third Parties
To support the development and maintenance of the game, MatchUp Puzzle integrates third-party Software Development Kits (SDKs) from Google:
Device or Other IDs: Mobile Advertising ID (Android Advertising ID) for ad delivery and frequency capping.
Technical & Diagnostics Data: Device model, operating system version, crash logs, and SDK performance diagnostics to diagnose technical bugs and improve stability.
App Interactions: Ad views, clicks, and impressions.
General Location Data: Non-precise, coarse geographic data (country/city level derived from IP address) to serve regionally appropriate ads.
3. Third-Party Services Used
The Application relies on the following trusted third-party providers. Each provider processes telemetry and advertising data in accordance with their respective privacy policies:
Google User Messaging Platform (UMP): Used in the European Economic Area (EEA) and the UK to present consent dialogues and privacy preferences under the GDPR.
4. How Data Is Used and Shared
The data processed by Google Mobile Ads is used strictly for:
Advertising & Marketing: Serving and measuring the performance of banner, interstitial, and rewarded ads.
Analytics & Diagnostics: Monitoring SDK stability, identifying crash causes, and preventing fraudulent ad traffic.
We do not sell, rent, or trade any player data to any third party.
5. Child Privacy, Families Policy & COPPA / GDPR
MatchUp Puzzle is committed to protecting young players and complying with global children's privacy standards:
U.S. COPPA Compliance: The App does not knowingly collect personal information from children under the age of 13. Ad requests are flagged with appropriate child-directed tags where applicable.
EU & UK GDPR: Users in the EEA and UK are provided with consent controls via the Google UMP consent form. Users have the right to withdraw or change their consent at any time via the in-game Privacy Settings.
Ad Content Filtering: Ads served in MatchUp Puzzle are strictly filtered with child- and family-appropriate content ratings (maximum ad rating PG / G). Ads featuring violence, adult themes, gambling, alcohol, or dating are strictly excluded.
6. User Rights & Data Choices
Resetting Advertising ID: You can reset or delete your Android Advertising ID at any time via your device settings: Settings → Google → Ads.
Withdrawing GDPR Consent: You can revisit and modify your privacy and ad preferences anytime from within the game's settings menu.
Deleting Game Data: Uninstalling the Application or clearing the app storage via your device settings will permanently erase all local game data.
7. Changes to This Privacy Policy
We may update our Privacy Policy periodically to reflect new features or regulatory requirements. Any modifications will be posted directly to this URL with an updated "Last updated" date.
8. Contact Us
If you have any questions, concerns, or inquiries regarding this Privacy Policy or our privacy practices, please contact us via the contact information or developer email listed on our Google Play Store listing.